I get into the office after a short walk from the train station. After settling down at my desk, I check my calendar and read through emails, addressing any time-sensitive items. Then I pull up my weekly to-do list and familiarize myself with what I need to focus on for the day.

Once I’m settled in, I make my first pilgrimage to the kitchen to indulge in one of the Stamford office’s many perks: complimentary cold brew coffee.

My first meeting of the day is a standing status call for a client account I support. The client is a brand with a presence across several sports properties. We discuss an upcoming deliverable—a monthly update that showcases how much earned media value each property generated.

One of the most interesting aspects of this account is the recurring industry research it requires each month. This helps us understand what’s driving each property's performance and allows us to make recommendations to optimize the client’s brand presence.

After the call, I run a Python script to ingest international audience data from the Bundesliga into a SQL (Structured Query Language) database.

It’s time for our weekly US Futures team meeting. Each week, a new team member hosts the meeting and is responsible for putting together some sports-related trivia. After covering business and account updates, we dive into the trivia. Yonatan, one of my colleagues, can answer most of the trivia questions in his sleep—but he kindly lets the rest of us have a guess first.

Time for lunch! If weather permits, I head down to the third floor where our building recently opened an outdoor terrace. I usually bring lunch, but many colleagues grab wraps or sandwiches from the café downstairs.

Although our US-based Futures team is relatively small, we share clients and office space with our sister agency, Octagon, and lunch is a great time to catch up with them. Today, we’re recapping our recent co-ed soccer league championship and strategizing to retain the title next season.

After lunch, I jump into a report we’re preparing for a major US sports league. We're analyzing how the league’s sponsorship partners performed in terms of exposure and earned media value over the first five weeks of the season. I use SQL to interact with our internal databases that house all the exposure and valuation data we’ve generated. This allows us to extract interesting cuts of the data, reporting differences between previous seasons and the current one. Ultimately, we give the client insight into how their partners are trending year-on-year.

We meet with the same sports league client. These twice-weekly meetings are used to review any ongoing projects and ask the clients questions to ensure we are investigating any stories they are interested in. The meetings often conclude with a “show and tell” in which we aim to show the client an insight relevant to their business.

This week, I showed the client an interactive dashboard that highlights the disparity in viewership across different geographic markets in the US. Futures places emphasis on team members gaining experience presenting directly to clients early in their tenure with the company.

To wrap up the day, I return to the report. I pull the final data cuts and work on visuals that clearly communicate our findings. Once the draft is complete, I review the slides to ensure they flow well and are error-free.

Depending on the day and my workload, I might have a few things still to work on that keep me in a bit later. But if not, I’ll usually have a call with my manager to update them on my progress before I pack up my things and head off at around 5:30 to catch a train with my colleague, Emmanuel.