About us

Accurate data, digital technologies and unique insights for the world of sports
We were founded in 2002 with a mission to bring accurate data, digital technologies and unique insights to the world of sports.

As part of the Interpublic Group of Companies (NYSE:IPG) we embody the group's values of transparency and integrity, and have a powerful network to draw on. We have evolved and grown through working with many of the biggest names in sport, analysing thousands of events.

At the same time, as a company in our own right, we have developed a strong ethos with three core tenets:


Get the data right, it is at the heart of everything we do.

Critical Thinking

Challenge ourselves and our clients to think in a disciplined, rational but open-minded way.

Client focus

Understand client context, tailor to their needs, and communicate clearly.

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