How we do it

The sharpest minds and tools in the industry
We have the sharpest minds and tools in the industry.

To offer the very best in sports business evaluation and consulting, the most important resource we have is our people. We are a technology-led business and accordingly have backgrounds in Computer Science, Mathematics, Economics, Engineering and the Sciences. Common to us all is a passion for the business of sport.

The following is a selection of our key tools:


Audiences for any event. ViewerTrack delivers accurate and trusted in-home, out-of-home and digital audiences for any broadcast event. Using audited data, mathematical modelling and 15 years of historical data, we provide trusted numbers for over 200 countries.


Our suite of ExposureTrack monitoring tools digitally measures brand presence across all media – TV, press, web, radio.

Market Landscape Tracker

Futures gains insights into consumer habits and behaviours through our Market Landscape Tracker (MLT) – a monthly survey run across the globe capturing the opinions of over 50,000 sports fans per year. The survey is run in 11 different markets at varying frequencies across the year, with a specific emphasis on the UK, US and Australia.

Our MLT is not just any survey. We have worked hard to set ourselves apart from studies that exist elsewhere in the industry and deliver insights that our clients can get nowhere else. We pride ourselves on the following characteristics of our MLT:

Nationally Representative

The Futures MLT captures not just the opinions of targeted groups but the opinions of a nation. Recruiting different numbers of individuals based on nationwide demographic data such as gender, age and location allows us to derive insights that are closely representative of the general population’s opinions and views.


In sport & entertainment, people move on to the next event fast. We recognise that speed of delivery is crucial to establishing actionable insights for the next event. The Futures MLT runs every month allowing quick turnarounds of questions, whilst our talented team of analysts are at hand to generate those actionable insights very quickly.

Cross-Market Comparison

The media consumption of sports has developed substantially over recent years, with the worldwide spread of streaming and social media allowing individuals to watch sports from anywhere in the world. The opinions of those in the host country are no longer the only ones who are important. The Futures MLT runs in 11 different markets across the year, spanning 3 continents, allowing us to provide comparative insights of individuals and sports fans from across the globe.

Tailored Insights

We have the ability to control each question so that they are completely focused on the topic of interest, allowing for shorter, more concise surveys that lead to a high quality of data and significant depth of insights.


Clients are able to request to use part of our MLT, which allows for cheaper consumer insights than would be available if having to run a new survey from scratch, without reducing the quality of those insights.

If you are interested to find out more about the Market Landscape Tracker, or even use the data/insights we have then please get in touch with or


We build dashboards fit for purpose according to specific client requirements.

We report through interactive, user-friendly and web-based dashboards. In our experience this is the most efficient way to handle the huge volume of data generated in today's digital world.


No precision is lost in transferring data, both client and Futures log-in to exactly the same location for datasets and reports.


Data can be deeply interrogated on the web. All the maths takes place behind the scene, enabling you to focus on the results and their commercial significance.


Complex data are presented in a way that is simple, clear and tailored to client needs. Data can be visualised in terms of maps, charts and tables to ensure their relevance both from a research and sales perspective.

All your data in one place

Multiple tabs for your different information.

Impactful visualisation

View data in table format, or choose from a range of visualisation options.

Focus in on key data

Intuitive controls to filter and select data for display.

Bespoke look and feel

Customised skins create a visually appealing interface.

Powerful analytics

Dynamic tables and pivot functionality to explore data and uncover insights.

Fully exportable

Export data to Excel, PowerPoint, or any other required format.

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