Futures Insight

Our Latest News and Insight

College Sports Teams Have The Most Powerful IP in Team Sports

Test Cricket finally returned to Free-to-Air television – but did it live up to expectations?

The 2019/20 Premier League was the most-watched season on record, and viewership may continue to rise this season

UFC First Major Sport to Return Following COVID-19

Why 2020 can still be a breakthrough year for cricket in the UK

More people will watch the 2019/20 Premier League season than ever before

What is the cost of viewership when moving broadcast rights from Sky Sports to BT Sport?

EPL TV Audiences are back

Futures Global MD Kevin Alavy contributes to Soccernomics

Just How Super Are Sky's 'Super Sundays'?

The West Indies performed like India in the Day/Night Test, just not on the pitch

EPL Audiences Are Down, But Who Is To Blame?

Sports fans on reddit

Does bigger mean better for global viewership of the FIFA World Cup?

Wrestling with the impact of WWE's brand split

NFL celebrates continued UK growth

Bookmakers and football club partnerships – is it a gamble?