We deliver accurate in-home, out-of-home and digital audience numbers for any broadcast event in over 200 countries worldwide. We are global experts in this field, and provide insight and context in addition to the raw numbers.
Our ExposureTrack service digitally measures brand exposure from every medium – visual, audio, text – and through mathematical, sports and media expertise we are able to understand what drives exposure, and how to maximise it.
By applying actual advertising rates (sourced from our global IPG network) we deliver accurate and useable valuation of exposure, and advice on how to maximise it. We have a track record of delivering double digit increases in media value for our clients.
We are experts in using quantitative and qualitative techniques to uncover how fans behave, understand what motivates them, and expose the commercial opportunities they bring.
We provide clients with evaluation of impact across a broad range of measures, from marketing objectives to hard financial outcomes. We deliver both ROI and ROO, and work with clients to optimise returns.